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Our philosophy
Neud celebrates the people, products, and brands who elevate our materials and resources by creating. People who weave passion and skill into things to cherish and savour.
We champion small, independent makers and work with our partners to create economically viable and sustainable opportunities to share their skills and live according to their craft.
We are driven by our philosophy to make — to build, to create, to try something different, to take the first step. We believe that making connects us to materials, to our heritage and culture, to people. This is our community and Neud is your invitation to join.
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Independent Makers
Handcrafted
Sinall Batch
Our Promise
Maker-first
We collaborate with makers to promote their products and their stories. We develop new ways to create profitable business opportunities to ensure fair compensation for their labour and skill.
Independent
All of our collections are skillfully handcrafted or produced in small batches by independent makers and brands.
Sustainable
We search out makers that respect their materials and the environment from which they came. With our partners, we are developing ways to create more environmentally friendly packaging and forms of delivery that lower our carbon footprint.
Quality
Handmade objects have imperfections that make them perfect. When you experience anything less than the highest quality – whether with products or even our customer service.
Our Story
Neud was founded by Aled Pritchard in 2019. Developed from a love of making and a desire to reconnect with his home in Cymru (Wales).
Propelled by his background as a creative director and digital designer, Neud has evolved into a lifestyle brand and store selling high-end products – promoting the unique stories and skilled makers behind them.
We are scaling our online store and developing a physical experience in London, but it’s not all about buying the finest handmade and small-batch wares. When the doors open, it will become a creative destination hosting workshops, events, and studios for our makers in residence.
As we continue to establish ourselves as a leading UK destination for homeware, fragrance, skincare, and fashion, we look to collaborate with makers and independent brands that align to our values. We welcome our growing community to drop by for a coffee and a conversation in person or online.
Diolch (Thank you)
